The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
can do decoded
Agency: SERVICEPLAN GERMANY / Munich
Client: Telefónica Germany / o2 Deutschland Category: Books / Booklets / Brochures
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Books / Booklets / Brochures
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Books / Booklets / Brochures
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Books / Booklets / Brochures
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Books / Booklets / Brochures
What No One Tells You When You're Expecting
Agency: Courage / Toronto + North York General Foundation / North York + Middle Child / Toronto
Client: North York General Foundation Category: Books / Booklets / Brochures
Award:
2024 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Telefónica Germany / o2 Deutschland
Title:
can do decoded
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT050M
Award:
2024 Print & Promotional Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT051M
Award:
2024 Print & Promotional Merit Award
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT052M
Award:
2024 Print & Promotional Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT053M
Award:
2024 Print & Promotional Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT054M